From first click to retained revenue.
Most paid media stops at the form. I follow the lead until it becomes a customer, and optimize for that instead of what the ad platform reports.
Work delivered for teams in the United States, Canada, the United Kingdom, Australia, Costa Rica, and Brazil.
Proof first
Operating rules
The same four rules on every account, whether the job is a first launch or a rebuild.
- 01
Tracking audit before any budget decision
Every engagement starts with an audit of tracking and the funnel. If the data is wrong, every decision built on it is wrong too, so nothing gets scaled or cut until the numbers can be trusted.
- 02
A fixed change day each week
Changes ship on one set day. The rest of the week is for reading results, so each change gets a clean window before it is judged.
- 03
One variable at a time
One meaningful change per test, whether it is a bid strategy or an onboarding email, so a result can be traced back to its cause instead of guessed at.
- 04
Every change logged with a hypothesis
Each change goes into a log with the hypothesis behind it and the result I expect. Wins and misses both stay on record, so anyone can see why the account looks the way it does.
Jessika Vital
I’ve spent 9+ years inside paid media accounts, and the last stretch running the part most media buyers never see: what happens to a lead after the form.
I start with measurement. Most accounts I take over are optimizing against numbers that are wrong: page views counted as leads, engagement counted as conversions, real inquiries arriving on channels nobody tracks. Fixing that comes first, because every budget and lifecycle decision depends on it.
I work in English and Portuguese, and I use AI to speed up analysis so more of my time goes to the judgment calls.
What clients say
“Working with Jessika has been an amazing experience. She is very knowledgeable and professional, bringing both strong strategic thinking and seamless execution to everything she does. I’ve been really happy with her services!!”
“Jess is fantastic and I’m able to grow my business with confidence partly because of her. Her communication is brilliant, she delivers results and knows her stuff. I hope she works with me for a long time.”
“Jess is positive, experienced, and a great communicator. She did exceptional campaign management and optimization work for our agency.”
“I can’t recommend Jess enough. Professional, fantastic at her work. She’s an asset to any team. Don’t hesitate in hiring her. She’s very knowledgeable on Google Ads and will deliver any type of campaign.”
Thinking about bringing someone in?
If the real question is whether your acquisition is producing customers, the next page shows how I’d find out.